[...] a connotative semiotic is a semiotic that is not a language, and one whose expression plane is provided by the content plane and expression plane of a denotative semiotic. Thus it is a semiotic one plane of which (namely the expression plane) is a semiotic.
- Hjelmslev (1961), a pag.119

[...] it seems appropriate to view the connotators as content for which the denotative semiotics are expression, and to designate this content and this expression as a ‘semiotic’, namely a ‘connotative semiotic’.
- Hjelmslev (1961), a pag.119

[...] there are [...] semiotics whose expression plane ia a semiotic and semiotics whose content plane is a semiotic. The former we shall call ‘connotative semiotics’ [...].
- Hjelmslev (1961), a pag.114

We [...] define a ‘connotative semiotic’ as a non-scientific semiotic one or more of whose planes is (are) (a) semiotic(s) [...].
- Hjelmslev (1961), a pag.120