Relativism [...] does not mean giving up on either basic concept or basic values. Instead, it means considering additional alternative possibilities for assessing situations using concepts that are not directly meaningful, for example, concepts that are understood via metaphor or concepts that are more abstract than basic-level concepts.
- Lakoff (1987), a pag.302

The idea that there is only a binary choice, objectivism or total relativism, is ludicrous. There are hundreds of possible forms of conceptual relativism.
- Lakoff (1987), a pag.326